1. What are the two reasons a consumer will not buy a company’s products or services? a b 2. What must a company understand prior to persuading the consumers to buy? 3. The seminar lists five things a company should know about their customers. Name only one of those things. 4 When defining market segmentation three steps were given. What were those three steps? a b c 5. When targeting and segmenting in the business-to-business marketplace, why might a company consider their clients’ perceived image to be important? 6 When positioning a product or service what four things need to be considered? a. b. c. d. 7 What is marketing research? 8 What are the three benefits of doing marketing research? a. b. c. 9 While marketing tends to be analytical, sales tend to be ______? While sales tend to be tactically based, marketing tends to be ______? a. b. 10 What should the responsibilities of both marketing and sales be designed around?