Develop strategies that will strengthen the weak areas or take advantage of the strengths and opportunities.

The SWOT analysis helps to provide direction for the farm business and serves as a basis for the farm’s business plans. It can indicate Strengths and Opportunities that will help the farm to achieve its goals, or indicate an obstacle that must be overcome or minimized to achieve success (Weaknesses or Threats). The objective is to help the farm business to plan strategies that take advantage of the strengths, counter the threats, and improve the weaknesses. Once all of the strengths, weaknesses, opportunities, and threats to the farming operation have been listed, the information should be combined and strategies developed. Draw up plans to take advantage of the strengths and opportunities, counter the threats if possible, and strengthen or improve the weaknesses. Pay close attention to strengths that can help the farming operation to achieve its goals and objectives and use the SWOT analysis to give an overall look at the current position of the operation. Then use the analysis to plan future strategies and to manage the farming operation. Develop strategies that will strengthen the weak areas or take advantage of the strengths and opportunities.