Produce a report which critically evaluates the strategy and financial performance of Lufthansa airline.

Produce a report which critically evaluates the strategy and financial performance of Lufthansa airline. Based on your analysis, you should produce four clear and concise strategic recommendations for this airline. It is recommended that you use the SWOT/TOWS analysis as a structure for this report, which requires you to analyse the following: • Internal strengths • Internal weaknesses • External opportunities • External threats Upon completion of this analysis, you should produce four key recommendations using the TOWS format: • S/O Strategy • W/O Strategy • S/T Strategy • W/T Strategy Each of your identified strengths, weaknesses, opportunities, and threats should contain some form of numerical data – usually operational or financial. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO2 Synthesise airline financial performance metrics to develop a sound basis for financial judgements. LO3 Critically evaluate the links between airline corporate strategy and financial performance. Task requirements: Your report should include a cover page, abstract, table of contents, introduction, main body, conclusion, list of references and an appendices section. The following criteria will be assessed: 40% – Strength of analysis (SWOT): Your analysis should be rigorous, and each element should be numerically justified or demonstrated. Comprehensive use of an airline’s annual report and accounts along with key industry strategic analysis reports will enable sufficient data. 40% – Strength and appropriateness of recommendations (TOWS)’