Critically evaluate the business level and corporate level strategies it adopts to expand its operations and increase its market share.

My selected foodservice company is Nestle: Select a foodservice company and discuss its position in the industry segment* it operates. You will need to: Analyse the external environment that it operates. Analyse the company’s competitive environment by using the Five Forces Framework. Critically evaluate the business level and corporate level strategies it adopts to expand its operations and increase its market share. Discuss the risks that it faces in the current business environment. Provide recommendations on how the company could mitigate the risks that is exposed to and how it could improve its position in the market. *The company may operate in any segment of the industry e.g. QSRs, casual dining, premium dining, coffee market.