What is one sport property (not an athlete) that you would recommend Pepsi sponsors?

1) You have been asked to present your boss with two brand extension ideas for your team. First, describe the potential benefits/outcomes of introducing brand extensions and the potential negative consequences should the brand extension fail. Then recommend two brand extensions for your team and why you feel they would be successful. (10 pts.)
2) You did such a good job in question 1 with your favorite team’s brand extensions that they have now asked you to oversee the rebranding their logo. Regardless of your opinion if the logo should change or not, describe if you think they should take an evolutionary or revolutionary approach to rebranding. Then describe the changes you would recommend to the logo, your rationale for these changes, and what would be important to consider during this rebranding process. (10 pts.)
3) Now your boss has some social media questions. First, discuss in detail four (4) different ways that your team could benefit from using social media as a marketing tool. Then describe the type of content/posts you would recommend the team focus on in order to fully benefit from social media in the ways you just described. (10 pts.)

4) Acting as the Director of Sports and Entertainment Marketing for Pepsi answer the four questions below:
a. What is one sport property (not an athlete) that you would recommend Pepsi sponsors? Why do you think this property would be a good fit for Pepsi? (5 pts.)
b. What are five specific objectives you would have for Pepsi’s sponsorship of the property you mentioned in 4a? That is, what would you hope to accomplish through this sponsorship (5 pts.)
c. What are five key pieces of inventory you would negotiate into this sponsorship agreement for Pepsi? Why do you think these are the most important inventory items you should negotiate into the deal? (5 pts.)
d. Describe two ways you would activate/leverage this sponsorship for Pepsi using the specific inventory you mentioned in question 4c (5 pts.)
5) Using the source models we discussed in class who is one athlete that you feel
6) As the Director of Sports and Entertainment Marketing for Pepsi you have also been asked to give a presentation on influencer marketing. Specifically, you should discuss what influencer marketing is and how Pepsi could benefit from using influencer marketing. Then you should make a recommendation for who Pepsi should use in an influencer marketing campaign and what you would ask the influencer to do for Pepsi (i.e., how would this be activated). Note: the influencer you choose does not necessarily have to be an athlete. (10 pts.)
7) Now suppose you work for Coca-Cola. Describe in detail two different ways you would ambush Pepsi’s sponsorship that you described in question 4. Be specific/detailed with your ambush marketing strategies/recommendations (10 pts.)

(Roughly one page each)