Assume that James Park and Eric Friedman of Fitbit plan on expanding their business to accommodate more product lines.

Assume that James Park and Eric Friedman of Fitbit plan on expanding their business to accommodate more product lines. They are considering financing expansion in one of two ways: (1) contributing more of their own funds to the business or (2) borrowing the funds from a bank. Requirements: Identify at least two issues that James and Eric should consider when trying to decide on the method for financing their expansion.