Define customer relationship management (CRM).

Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” Identify a company of your choice and prepare an analysis in which you examine the role of customer relationship management. The paper must include the following: Define customer relationship management (CRM). Explain the various roles of CRM in the organization. Explain why and how CRM benefits the organization. Identify recommendations that the organization might consider as they seek to deliver satisfaction and maintain loyalty thereby increasing Customer Lifetime Value.