List 3 marketing approaches you would use to target potential patients and health care insurance companies.

You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services. List 3 marketing approaches you would use to target potential patients and health care insurance companies. Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection. How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments?