Write a research paper on the Integrated marketing communication.

Following on from Assignment 2, Assignment 3 requires you to develop a full IMC Plan specifying the marketing communications strategy for 1 year, given a budget of $100,000. You are to use the same company that you used for Assignment 2 (unless feedback was given advising you to pick another company) and include the sections that were completed for Assignment 2. Once you have received feedback from Assignment 2, ensure that you read through and understand the comments made, to improve these sections of the report for this assignment. Remember that this is a report, so the flow of argument is important. Each section should build upon the previous sections and support the overall argument being made (What is your Big Idea? Is this explained or acknowledged throughout your report?). The essential components of Assignment 3 are as follows: Response to FeedbackThe Big IdeaCommunications ObjectivesTarget AudienceMedia PlatformsPlatform ObjectivesPlatform SynergyDraft Communications MaterialsMessage StrategyMedia SchedulingBudgetEvaluation of EffectivenessPlease refer to the Assignment 3 Instructions document for details on each of these sections.