Identify a sector (e.g., supermarket, fast-fashion, etc.), which can be product or service-based, then specify ONE brand and ONE market to focus on.

1. Executive summary – Summarize your report within 300 words, including the business problem/ opportunity you identified, key concepts and theories discussed, and recommendations.2. Introduction – Identify a sector (e.g., supermarket, fast-fashion, etc.), which can be product or service-based, then specify ONE brand and ONE market to focus on. Briefly introduce the chosen brand by analysing the business environment, consumer trends, and competitors’ activities. 3. Business problem/ opportunity identification – Identify ONE business problem OR opportunity for your chosen brand and market. Your business problem or opportunity should be relevant to consumer psychology/ behaviour topics. For example, if the identified business problem only concerns logistics operations or organisational management, it is not relevant to this report. You must provide supporting evidence from credible sources such as consumer trends reports, industry reports, and news articles to justify the significance of the identified problem/ opportunity. The business problem/ opportunity should be derived from your business environment, consumer trends, and competitors’ activities analysis. 4. Consumer psychology/ behaviour topic selection – Choose relevant consumer behaviour/ psychology topics to provide a better understanding of the identified business problem/ opportunity 5. Theory application – Identify and apply relevant academic theories for this to improve the current business situation or provide potential solutions to seize the identified opportunity. Please note that analytical tools such as SWOT, PESTLE, and context analysis are not considered academic theories. Your topic selection should match your theory application. Relevant peer-reviewed journal articles must be discussed to demonstrate your understanding of the linkage between theory and practice. For example, what are the latest research findings? Why may your chosen topics/ theories/ concepts/ models/ frameworks be important for your chosen brand in addressing the business problem or seizing the opportunity? You may discuss more than one topic/ theory/ concept. However, make sure your report achieves a breadth and depth of analysis. 6. Recommendations – Provide practical recommendations for your chosen brand to address the business problem or seize the opportunity 7. Conclusion – A summary of your business problems/ opportunities and theories discussed in your report with key recommendations. IMPORTANT NOTES:* To write about the topic convincingly, refer to at least 25 good-quality publications, books, reports, and journal articles. Avoid using poorly researched internet sources that are not evidenced or peer reviewed.* Be appropriately structured, written, presented and referenced in Harvard referencing style, In text citation is needed (IMPORTANT)*Any content contained in images or tables, do not count as part of the word count.