Explain & justify why you have chosen this sales agency. Discuss how this agency has the potential to increase both your sales revenue & market share growth within the Canadian market.

You have decided to grow your B2B sales channel distribution strategy within the Canadian market. To increase your presence within the Canadian market, you have decided to work with an independently owned sales agency. You must complete & present the following information: Total of / 20 points. Explain & justify why you have chosen this sales agency. Discuss how this agency has the potential to increase both your sales revenue & market share growth within the Canadian market. Submit a complete list of channel & sales activities performed by this agency to reach, inform & support new & existing customers. 16 points I uploaded all the information for the start up brand “Celeste Denim”. The sales Agency that the the brand is working with is NLA Agency. (https://nlaagency.com/brands/fashion/) I have wrote this paragraph already but i need it to be rewritten regarding the question provided above. The choice of NLA Agency for Celeste Denim is grounded in the agency’s rich legacy, demonstrated success, and tailored approach to brand development within the Canadian market. NLA’s established presence in the North American fashion and lifestyle industry, with a portfolio featuring reputable brands such as Levi’s, Minimum, Dr. Denim, Treton, Taikan, and Obey, underscores their credibility and market influence. This aligns seamlessly with Celeste’s aspiration to make a mark in the Canadian market with its distinctive, sustainably produced streetwear. NLA’s potential to enhance Celeste’s sales revenue and market share growth in Canada lies in its multifaceted strategies. Firstly, NLA’s Brand Solution, characterized by its adaptability and industry knowledge, ensures a customized approach to distribution. This flexibility allows Celeste to cater to various business models on national and regional scales, optimizing market penetration and responsiveness to specific consumer segments. The agency’s Brand Strategy, emphasizing targeted distribution and growth, further bolsters Celeste’s potential for success. By strategically placing Celeste’s products in channels that align with the brand’s unique offerings, NLA ensures a resonance with the intended audience. This precision in distribution not only amplifies sales but also lays the foundation for sustained growth and market expansion. NLA’s commitment to Increasing Sales is a pivotal factor for Celeste, particularly as a startup. Leveraging their diverse brand portfolio and established relationships, NLA accelerates Celeste’s market entry. By providing a platform for Celeste to quickly and effectively reach retailers, NLA ensures that the brand’s success is intertwined with the quality of service offered to these essential partners. The agency’s Dedicated Service, involving in-person visits and relationship-building over two decades, instills confidence in both retailers and consumers.

This personalized touch enhances brand loyalty, critical for Celeste’s initial foray into the Canadian market. NLA’s presence at major tradeshows, as part of their Tradeshow Presence strategy, serves as a powerful avenue for brand exposure, customer engagement, and staying abreast of market trends. Additionally, NLA’s expertise in Marketing is pivotal for Celeste’s growth. Collaborative efforts to create brand awareness and stimulate product demand, coupled with high-quality and engaging displays, ensure Celeste Denim isn’t just introduced to the Canadian market but becomes a noteworthy player in the fashion landscape. In summary, the choice of NLA Agency for Celeste Denim is a strategic decision rooted in the agency’s proven success, adaptability, and comprehensive suite of services. NLA’s multifaceted approach, encompassing targeted distribution, sales acceleration, dedicated service, and marketing expertise, positions Celeste for not only immediate success but sustained growth and prominence within the Canadian market.