What is the situation that Starbucks is facing? Would you recommend making the $40 million expenditure? If so, why?

Assignment Question

Starbucks case study

Use info on the notes on the whiteboard. This is how we are meant to do the case study per our professor. In this case we consider the elements that lead to customer satisfaction. We are introduced to Christine Day and her $40 million dilemma.

Questions: What is the situation that Starbucks is facing? Would you recommend making the $40 million expenditure? If so, why? If not, why not? Make sure to support your analysis quantitatively and qualitatively. Is spending to hire more employees the most effective way to improve performance? Is there a different area in which Starbucks should invest? If you recommend not making a monetary investment, what course of action would you recommend Starbucks undertake?