What would you do? Why? Explain by adopting at least one ethical theory you learned in this course and identifying the stakeholders involved in this hypothetical scenario’s withdraw this inclusive marketing campaign in the regions, wearying the similar sales drop.

Assignment Question

Background: In 2019, the brewing company Budweiser launched “rainbow bottles” to promote the social value of inclusion. To understand further, review the following news – You can do your own research on this topic beyond this news: “Bud Light Releases Rainbow Bottles For World Pride” (CBS Pittsburg) https://youtu.be/_OFQqxnBSfk?si=EGPbC34EkajJi8Cc When Budweiser involved a transgender influencer in its marketing campaign, sales drops were found in some state markets, where a broader backlash against transgender rights took center stage, even though the company’s stock price remained relatively stable.

Here is a hypothetical scenario: You are a brewing company’s chief marketing officer (CEO), considering similar “inclusive” marketing by launching your own rainbow bottles as Budweiser did. The regional managers of those states suggest you withdraw this inclusive marketing campaign in the regions, wearying the similar sales drop. However, the marketing managers who are working with you insist that you start this marketing campaign in order to take the leadership and exert a positive impact on society.

Question: What would you do? Why? Explain by adopting at least one ethical theory you learned in this course and identifying the stakeholders involved in this hypothetical scenario’s withdraw this inclusive marketing campaign in the regions, wearying the similar sales drop. However, the marketing managers who are working with you insist that you start this marketing campaign in order to take the leadership and exert a positive impact on society. Make sure there is absolutely no plagiarism and a similarity rating under 20 percent.