What do you want the reader to learn by reading your paper?
What do you want the reader to learn by reading your paper?
April 30, 2020 Comments Off on What do you want the reader to learn by reading your paper? Uncategorized Assignment-helpyour task is to find examples of Logical Fallacies used in advertisements. These can be print ads in magazines, periodicals or newspapers; they can be found online, or they can be ads you find on your own some other way. Here are the instructions:1. Find ads that demonstrate several of the Logical Fallacies. Try to create some kind of theme or unifying element that helps you discuss them in a meaningful way. For example, you could look at ads for dating services, expensive cars, alcohol, types of clothing, gyms, exercise equipment, ads directed at children or teens or senior citizens. Other ideas might be ads for vacation spots, new cars, restaurants, movies, funeral homes, apps, children’s toys, fast food, skateboards, you name it. If you want to overlap categories to create meaning, you could look at ads for vacation spots and resorts/hotels; ads to attract visitors in several ways to a specific city like New York or Washington DC, or ads for products parents could buy for their children from pre-school through high school. 2. If you don’t find ads that match your idea, change it to something else. Don’t let yourself get stuck. 3. Compare the ad to the list of Logical Fallacies to make sure it will work for this paper. 4. Once you have your idea, organize the ads in a meaningful order to create the sections of your paper. For example, the first two body paragraphs could break down car ads into Sports Cars and SUVs. Plan your approach BEFORE you begin to write in terms of organizing and the overall meaning you want to build. It is better to have TOO MANY than too few; this way, you can choose the ones that work best for you purpose.5. Plan Your Paper. The INTRODUCTION should:a. INTEREST the reader in your topic at the very beginning.b. Give some background information about Logical Fallacies and how they attempt to trick us into believing something that has not been logically proven to be true. c. Let the reader know exactly what your paper will focus on.d. Include a THESIS STATEMENT that narrows the topic, includes the subtopics, and ends with a purpose for the paper. This goes at the END of the introductory paragraph. SAMPLE THESIS STATEMENT: A car can cost as little as $2,000 or as much as a condo, so how do new car companies trick people into spending a year’s pay on a specific vehicle? Looking at the logical fallacies found in ads for Mercedes, BMW and Cadillac automobiles may reveal what kinds of tricks car companies are playing to get rich off of unsuspecting customers. BREAKDOWN OF THE THESIS: The question at the beginning is the entire focus of the paper–finding out how car companies trick people into paying ridiculous amounts of money for a vehicle. The first half of the second sentences explains HOW the paper will do this–by looking at the Logical Fallacies in car ads. The last half explains WHY the writer is doing this: to discover the “tricks” used by car companies to rip off customers. e. Organization: The paper needs to have paragraphs that cover ONE TOPIC at a time. Begin the paragraph with a TOPIC SENTENCE that gets the reader into your idea in an interesting way. Be SPECIFIC as you break the topic down, and INTRODUCE THE SOURCE before referring to the ad. Where did you find it? Describe the ad, but if you can attach photos, that would be a great idea! Move smoothly from one idea to the next, and keep the reader in mind at all times. The paragraph needs to reach the reader, and to do that it must be interesting, clear, vivid and important.SAMPLE BODY PARAGRAPH in a paper about Logical Fallacies in car ads: Moving on from sports cars, you might imagine that new parents would choose a cheap, used vehicle because raising children is so expensive. But car companies are ready to change their minds. An ad for the latest Cadillac Family Vehicle which appeared in Travel and Leisure Magazine features a big, shiny SUV parked directly on the beach about 10 feet from the water. A young dad, mom and two small children are smiling and pointing out into the water; a dolphin is jumping out as they watch in glee (Cadillac Ad). The logical fallacy this ad uses is Post Hoc, or doubtful cause. The reader sees the car with its open door and fancy interior and assumes that the car itself sets the stage for the fun and makes the logical leap that the family is only happy because of this shiny, beautiful car. Never mind that many new purchasers can’t afford a vacation at all after signing up for the $1,200 monthly car payment Mom and Dad will have until Junior is in Sixth Grade. But the Fallacy works; Consumer Reports claims that “The $60,000 Cadillac SUV Extravaganza is selling like hotcakes” (“Don’t Buy a Cadillac”). What creates family fun is the joy of being together, not the car that gets you to the fun. Too bad so many people don’t see that until it’s too late. Note that I am making an effort to be clear and descriptive so the READER is involved and wants to read my paper. And there are no unsupported generalizations or unclear sentences. f) Be sure to use several examples so your point is supported. g) CONCLUSION: Be direct and clear! What do you want the reader to learn by reading your paper?