What are Komatsu’s competitors doing?
1. Stay who we are (same business model) and work together with a new service provider2. Adopt a hybrid model where we work with a new service provider but build our own competencies and offering3. Develop an offering to be equal to or better than Babcock for customers.When evaluating each alternative consider the following dimensions: What course should be take? What are the consequences? What are the implementation Challenges? Can we be excellent at it? How do we work with our distributors to make it happen?BEFORE YOU DO ANYTHING? IN ORDER TO HELP THE EXEC TEAM MAKE DECISION YOU NEED TO KNOW A FEW THINGS THAT YOU WILL BRING INTO THE ANALYSIS What is the problem here? What is Komatsu’s current business model? What is service dominant logic? Why has service dominant logic becomes important in this business to business industry? What are Komatsu’s competitors doing? How are Komatsu’s profits or market share being affected by move to service dominant logic?
