In your final project, you have the opportunity to develop a creative marketing campaign for an invented, domestic company that applies the integrated marketing communications concept that we studied in this course.

In your final project, you have the opportunity to develop a creative marketing campaign for an invented, domestic company that applies the integrated marketing communications concept that we studied in this course. Include the following in your marketing campaign:Requirements for ProjectTitle pageExecutive summaryIntroductionBackground information about the companyDiscussion about the 5Ps of Marketing (Product, Place, Promotion, Price, and People) with regard to the companyAn integrated marketing campaign that includes a) three ways to advertise your brand using print and b) three ways to advertise using social media. Follow the directions in each section below.Section 1: Print Advertising Campaign: Include the following in this section of your campaign.Objectives of the print advertising campaignNames of print media where you will advertise your brandPrint media strategiesEvaluation metrics and message evaluations to measure success of the campaignSales and response ratesDesign an ad that would be appropriate for your print media advertising. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide (Links to an external site.) in the CSU Global Library.Section 2: Social Media Campaign: Include the following in this section of your campaign.Objectives of the social media marketing campaignNames of social networking sites where you will advertise your brandSocial media strategiesEvaluation metrics and message evaluations to measure success of the campaignSales and response ratesBanner ad for Facebook or other social sites. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.