What is the commonality between Steve Jobs and Dr. Edwin Land who invented Polaroid instant camera?
Please read a Bloomberg Businessweek article entitled “Being Steve Jobs’ Boss— Confessions of the last man to manage the singular inventor” by Leander Kahney. Please write an essay by addressing the following questions: 1. Why was Sony rather than IBM or Microsoft Steve Jobs’ role model? 2. Why did Coke outsold Pepsi? 3. How did John Sculley address Pepsi’s challenge? 4. What is Steve Jobs’ methodology? Why did he have the methodology? 5. Do you think Job’s methodology can be applied by other people or companies? 6. If you use Apple product, can you give an example of Steve Jobs’ methodology? If not, can you give a non-apple product which may be designed in a similar way? 7. John Sculley says that first and foremost he wanted to make Apple a “product marketing company.” What is your understanding of a “product marketing company”? 8. What is the commonality between Steve Jobs and Dr. Edwin Land who invented Polaroid instant camera?
