Describe a Nonprofit/For-Profit Firm Cause Adoption Project.

You can pick from nine different cases to write about.1) Download/read ‘Case Studies on UNICEF Programming in Child Protection’2) Choose one of the nine programs described in the case study report.2a) Children in Conflict with the Law (Afghanistan)2b) Birth Registration Rates (Brazil)2c) Child-Friendly Spaces (Congo)2d) Child Protection (Indonesia)2e) Safe Schools (Jordan)2f) Child Protection Center (Kenya)2g) Child Protection System (Malawi)2h) Female Genital Mutilation (FGM) (Senegal)2i) Child Labor (The Sudan)3) Provide an executive overview of the situation described in case study (1.5 pages)3a) Describe the cause including a brief history of the cause and a detailed description of the cause from both broad (global) and narrow (local) perspectives. Provide data and trends as well as a well references review of the social impact of the cause.3b) Describe the geographic location identified in the case. Provide an analysis of the impact of the cause on the location/people. 4) Identify and describe a nonprofit organization that could adopt your chosen case. (1.5 pages)4a) Clearly show that the nonprofit’s mission aligns with the cause. Participating in the cause should support part of the nonprofit’s mission.4b) Discuss the resources of the nonprofit and how they could use them (deploy them) to help this cause.5) Identify and describe a for-profit organization that could adopt your chosen case. (1.5 pages)4a) Clearly show that the for-profit’s products and/or services align with the cause. Participating in the cause should be supported by the products they offer or the markets they serve. Recall how Pampers (diapers) supported a baby related health cause which made sense since Pampers are for babies and there is a natural synergy between the product and the cause.4b) Discuss the resources of the for-profit and how they could use them (deploy them) to help this cause.6) Outline an integrated digital campaign for a single event or program that your nonprofit could launch to build awareness for the cause. See, https://causemarketing.com/ for multiple examples of cause-marketing campaign examples. (2-3 pages including examples)6a) Be creative and have fun! Create a theme, provide a timeline and ad copy. Include scripts/text and/or other media for outlets that you will use such as: Twitter, Instagram, Facebook, e-mail, and YouTube. 6b) Specifically include your for-profit organization in a way that supplements the nonprofit within the campaign.The project/assignment is a replacement of Field Assignments 4-6 and the 4th exam of the semester. The reason this is being assigned is twofold. First, most students no longer have ability to volunteer at their nonprofits (due to COVID-19) and thus cannot adequately complete the field assignments. Second, we have experienced significant issues with ProctorU (systemically at SIUE and within our class) and more disruptions are expected now that all face-to-face classes are being delivered online. As a result this assignment, while lengthy, counts 175 points as it replaces three assignments (each 25 points) and one test (worth 100 points) You will be grading on four criteria (% reflects importance in grading): Analysis and understanding of the cause/situation you chose to focus upon. (20%)Choice and defense of non-profit whose mission is aligned with the cause. (20%)Choice and defense of for-profit whose products and markets are aligned with the cause. (20%) Application of marketing theory and practices. Root your response in marketing concepts you learned in class. (30%)Use of external resources that support your claims including valid sources cited properly from outside of class. (5%)Communication skills. It is imperative that you write a well-structured response that is organized, consistent, and free of grammatical mistakes. Proofread and pre-pan your response before you write. (5%)