How attractive was the Canadian banking industry in 2013?

Case 1 – PC Financial1703 OE Case No. 1 PC Financial (worth 10 points)IVEY CASE: 8B15M002NOTE: please allow ample time to write your first case. Writing cases is not easy, but it is standard practice in business schools. I suggest performing the analysis first, and then write the problem statement. Be detailed and specific in your analysis – do not repeat case facts unless you draw conclusions from them (ie. analyze their impact on the business).INSTRUCTIONSA) Please read the case and analyze it using the traditional case format (see course outline). Please use APA format in your Bibliography. Page numbers start in the body of the report, not at the Table of Contents. Don’t forget to double space and use 15 secondary sources of information.B) Please update the case facts with current information from the online database list and/or other sources.C) Include Porter’s Five Forces to determine the overall intensity of competition in the industry (p. 247), SWOT for PC Financial, not Loblaws (case guide), and an environmental scan (Ch 1) in your analysis.D) Please consider carefully the information in the case guide, especially the financial analysis sections. Place financial trend information in the Appendix. Appendices do not count in the page limit.E) Please answer the following questions in the analysis section: 1) How attractive was the Canadian banking industry in 2013? (ie is it profitable, easy to enter, etc.) 2) How attractive was the ‘no frill’s segment?3) Discuss the acquisition of ING by Scotiabank, using the Tangerine brand.4) What resources and capabilities did PC use to fight in the ‘no frills’ segment? ($, skills)5) What was the impact of co-branding with the Loblaws PC Points program?6) Were PC’s efforts considered a ‘blue ocean’ strategy? Why/why not?F) In your alternative section, please create three possible new organizational strategies to take PC into the future. Create decision criteria to select one and discuss how you would specifically implement it. Use a decision matrix to rank the alternatives so you choose the best one (ie score each key selection factor out of 10 and sum results for each alternative; choose the alternative with the highest score). Implementation needs a timeline, a list of key activities, GNATT chart (see internet or later chapter in your text), and back up plan.