Write an essay on the Foundation of strategy and innovation of Media CityUK.

Media CityUK is an international hub for technology, innovation and creativity. Home to the likes of the BBC, ITV, Ericsson, dock10 and Kellogg’s, and complemented by more than 250 smaller media and digital businesses. As a focal point for nurturing the best talent and host to a wide variety of leisure activities, MediaCityUK is a vibrant, sustainable destination to work, live and play, on the banks of the Manchester Ship Canal. http://www.mediacityuk.co.ukUse the Manchester MediaCityUK technology cluster to illustrate the concept of technology clusters as described in Melissa Schilling’s (2013, 2017) book and as discussed in class. Use this cluster to answer the following questions. What different types of organisations are in the cluster? Which kind of interactions take place? What attracts companies to the cluster and what are the benefits of clustering in MediaCity? Are there any disadvantages and if so explain them?