Based on this information, what is your assessment of each firm’s value proposition and ability to compete in the future?

Environmental Analysis Managers develop their organizational goals and strategies by taking advantage of the organization’s internal strengths and external opportunities while at the same time minimizing internal weaknesses and external threats. An analysis of the firm’s internal and external environment provides useful information to managers in their planning, organizing, leading, and controlling functions. This analysis is essential to the firm’s leadership as they seek to exist within the forces impacting upon their firm. The SWOT analysis is a basic framework for evaluating the firm’s internal and external environments and thus its competitive positioning within the marketplace. Important insights of a SWOT analysis come only after you examine the matches and mismatches between the organization’s strengths and weaknesses and the environment’s opportunities and threats. Business decisions take place within a competitive context. Understanding who your competitors are and how your firm stacks up against them is a key part of management. Analyzing your own company is just as important as analyzing your competition. Thus, most companies use a SWOT analysis to identify their strengths, weaknesses, opportunities, and threats. With insight into its own capabilities and those of its competitors, a company can then work to gain a competitive edge. Conduct a SWOT analysis for each of your two companies by identifying the following key pieces: What are your firms’ key strengths and weaknesses? What are the major threats in their external environment? What are the opportunities? Based on this information, what is your assessment of each firm’s value proposition and ability to compete in the future?