Write a paper that discusses strategic planning from a marketing point of view.

Write a paper that discusses strategic planning from a marketing point of view. What goes into good strategic planing? What are some elements and concepts to be covered in such a plan.If from Google or Wikipedia, go beyond that and look for THEIR source for what they say. Then, write a three sentence caption describing what the piece is about and how it can help a marketing student build a solid marketing plan for a new or existing business venture.Remember: Peer reviewed articles are best (those that are screened for accuracy by an editor or editorial staff), and a link should be a true hyperlink (the web address turns blue and is underlined, indicating the reader can point-and-click on the link and go directly to your piece. If the link will not “hyper” Plan B would be a pdf attachment of the piece.