In what ways did the magazine acknowledge the class dimension of a whole new influx of service-sector women workers that filled the labor market in the late-1960s and 1970s?

Race, Gender and Social Class In “Inventing the Cosmo Girl” (1999), Laurie Ouellette explains how editor Helen Gurley Brown changed Cosmopolitan’s style in the mid-1960s. Unlike Ms. magazine, an outlet more aligned with the feminist movement, the Brown-directed Cosmopolitan recognized not just women readers but specifically single, working-class women readers. In what ways did the magazine acknowledge the class dimension of a whole new influx of service-sector women workers that filled the labor market in the late-1960s and 1970s? How did the “girl style American dream” that Brown’s Cosmo articulated challenge some aspects of capitalist patriarchal hegemony while reinforcing and perpetuating other aspects? Connect Cosmo and Brown’s emphasis on female beautification and self-worth to Jillian Baez’s chapter entitled “Navigating and Negotiating Latina Beauty.” How does Baez explain how the media not only sexualizes Latina women in gendered and class terms a la Ouellette’s analysis but do so in distinctly racialized ways? According to Baez, in what ways do Latina audiences accept the hegemonic, consumerist depiction of Latina beauty but also contest it?