What is the decision facing Oracle?

14-39. What is the decision facing Oracle?14-40. What factors are important in understanding this deci-sion situation?14-41. What are the alternatives?14-42. What decision(s) do you recommend?14-43. What are some ways to implement your recommen-dation?Digging Deeper into the Case14-44. When recruiting salespeople, how important are life- style perks like the ones described above?14-45. Consider the factors that influence a firm’s emphasis on personal selling shown in Figure 14.2. Which of these are likely relevant in Oracle’s decision to invest so heavily in their sales force?14-46. Which of the two primary approaches to personal sell- ing (transactional or relationship) do you think Oracle salespeople are being encouraged to use? Why would that approach be appropriate?