Provide justifications supporting each component (dimension).

a) Conceptualize your own service quality measurement scalei) Select one real sports property (amateur or professional, private or public), which provides sport/recreational service: I want to do Wimbledon Championship. ii) Develop a service quality measurement scale including FIVE components (aka, dimensions) that are most suitable for your chosen property. Provide justifications supporting each component (dimension), which is supposed to nicely represent the overall service quality of your chosen sports property, on the basis of literature review, case study, interview with experts, or your own experience.(500 words)2b) Practical applications of the service quality measurement scale. Based on the five ways of practical applications suggested by Parasuraman, Zeithaml, and Berry (1988), discuss how the scale you just developed can be applied for your organization to better understand service expectations and perceptions of consumers and, as a result, improve your service.