What communication channels are need to make the media richer for stakeholders and organisation?

What communication channels are need to make the media richer for stakeholders and organisation? How can they create identification? What rhetoric, images, communication relationships could be action-ed for change? Who should be targeted – who could be a gatekeeper – who could champion?Please Note: Any communication recommendations and interventions need to ethically align with the values of the organisation and WMS ethical regulations.