What can we learn from the brands getting it right during the COVID-19 crisis?

https://www.forbes.com/sites/jefffromm/2020/03/20/usefulness–speed-with-a-heavy-dose-of-empathy-will-build-brand-preference-during-covid-19/#4db199cd7831If you were the CEO of any of the brands you have been loyal to over the years or use out of necessity. What message strategy would you like to see to send given the current situation with Corona Virus? Do a little research and cite your sources. What can we learn from the brands getting it right during the COVID-19 crisis? Share visual examples.