What kind of language does the “voice” use to address that specific audience? How does the speaker persuade you, the viewer?

As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence and persuade an audience.Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented. The desired result is a change of the attitude toward the subject in the target audience to further a political, religious or social agenda. Propaganda can be used as a form of ideological warfare…and can refer to uses that are generally benign or innocuous, such as public health recommendations, signs encouraging citizens to participate in a census or election, or messages encouraging persons to report crimes to law enforcement, among others.Your assignmentis to find one example of what you might consider contemporary (21stcentury) published or shared propaganda. This may be single advertisements, websites, tweets, or a complete campaign. In general you should look beyond commercial advertisement (consumerism), and towards public service announcements or any more direct visual communication for a cause or ideology: a movement, a belief, a political position, a conflict, etc. However, while technically different, commercial advertising can often blur the line between selling a product or service and selling a particular social point of view, and couldbe considered for this assignment (see notes on advertising vs. propaganda in the supplemental Propaganda .pdf, on Blackboard). Students may not use any images found through simple internet searches of “propaganda” or the specific persuasion tactics as your selection.You should make every effort to find and/or photograph your choice in the real world somewhere, in the city, on the subways, in your daily experience, or one that you remember seeing. This may include social media campaigns or ads/images you see on web browsers, however online choices should be well researched. This means clicking on any pop-up ad, and/or researching the secondary information in the ad that identifies who produced the ad/image. In your essay, identifyand evaluate the voice/tonebeing used to communicate the message, i.e. the expressionor affectationbehind the words/images. That “voice”, or tone, becomes particularly apparent in printed propaganda and public service announcements. Paternal, maternal, omniscient, patronizing, rallying, desperate, sympathetic, angry, forceful…but above all, persuasive. What elements of the communication are stressed and why? Identify what specifically is being communicated (the underlying message), and the target demographic/audience. What kind of language does the “voice” use to address that specific audience? How does the speaker persuade you, the viewer? Students must identify the common persuasion techniques used in advertising and propaganda that are being used in your choice. Students should utilize the supplemental Propaganda .pdf, which defines and describes these persuasion techniques, and which can be found on Blackboard in the instructions for this assignment in the Homework/Assignments section of Blackboard. Students may not use the examples given in the slideshow as their choice for this assignment. All external references must be properly cited. Remember, information from other sources is sometimes necessary, but students should discuss the work in your own words as much as possible. Work will be thoroughly checked for plagiarism. Assignment:Choose example. Write an essay (min. 500 words) describing your choice, why you have chosen it, and identify which specific persuasion tactics are being employed (see Propaganda .pdf on Blackboard). Explain your choice as it pertains to the assignment’s questions/parameters (above).