In general, based on what you read (or regardless of what you read) how well do you feel marketers target women segments?

In general, based on what you read (or regardless of what you read) how well do you feel marketers target women segments? Compare and contrast the issues involved in targeting women to targeting other kinds of segments—specifically, consumer psycho-graphic segments and B2B small business segments. https://www.businessnewsdaily.com/7217-adweek-rethinking-marketing-to-women.htmlhttps://hbr.org/2013/09/how-women-decide