Why is a newspaper classified as a one-communication vehicle compared to a two-way process, such as Twitter or LinkedIn?

The most popular place to look for prospective employees used to be classified ads in newspapers. However, electronic recruitment (e-recruitment) in the last few years has certainly taken the number one spot for finding new employees.What are the different type of e-recruitment platforms? They include websites such as Facebook, Blogs, Google+, LinkedIn, Myspace, Podcasts, Twitter, YouTube, and Monster.com. Each form of e-recruitment is a growing area for human resources to find prospective employees.Companies used to be able to communicate in a downward, one-way fashion when the only real form of looking for prospective employees were newspaper advertisements. Social media sites such as Facebook, Twitter, and LinkedIn create a more two-way shared communication process. For example, one human resource manager likes to review the LinkedIn account of upcoming interviewees. She likes to have a general idea of what the interviewee looks like to help greet the person when he or she arrives at the reception desk at her company. Employers and prospective employees can engage in a dialogue by interacting online about the specific job opening. Even simple e-mail exchanges, arranging the date and time for the interview, can create a bond between the interviewer and the candidate.Using social media as a recruitment tool does require considering many issues that didn’t quite exist before the widespread use of the Internet. For example, a positive use of social media would be a prospect who posts well-written responses using Twitter or Facebook. Such people might show knowledge or an understanding of the industry for which they are applying. For example, an applicant might demonstrate the knowledge to be a sports information director if he or she demonstrates good writing skills and an understanding of college athletics. A candidate who discusses Adobe Photoshop skills and experiences would be a potentially good fit for graphic design positions.However, just as with face-to-face interviews, the HR person wants to be careful about the legal issues of conducting a search online. Monster.com suggests that HR people use social media after the first live interview so they don’t make a quick judgment based on what they see online. Plus, reviewing social media should be conducted at the same time in the search process for each candidate to be fair in the evaluation process.1Unlike other platforms, such as Twitter or Facebook, LinkedIn focuses on the business environment. LinkedIn has over 364 million members in 200 countries and territories. There are over 39 million students on LinkedIn. People who go to LinkedIn are interested in finding people they have worked with or would like to meet in regard to their career. Each user maintains an account and approves connections with other people. A user can ask to form a connection or, likewise, be asked to join someone else’s connection. The list of connections can be used as a contact list, to follow specific companies, or to look for jobs, people, and business ideas.2LinkedIn allows companies to create a job posting with a job description, experience required, and educational requirements. Employers can also reach out to specific users to gauge their interest in a job opening. At the same time, individuals can choose to contact the employer to help show their interest.When creating a professional network online, the first step is for users to include a picture that reflects that you are professional in your field. You want to portray yourself as being a professional. Having an interesting but professional picture can attract the attention of potential employers. For example, if you were looking for a writing position, you might wear a large brim fedora hat to show you possess some creative ideas that could be used in public relations and advertising positions.Many companies have denied giving a job candidate a position because either they or their friends have posted embarrassing photos or used improper language. A recent college senior wasn’t offered a job at an accounting firm because of a picture posted by a friend on Facebook. Although the picture was only of the two friends sharing a selfie and a drink, the accounting firm felt the applicant would not be a proper fit.A second piece of advice is to keep your status area updated with current work, education, and experiences. Third, complete all pages about yourself to help prospective employers learn about you quickly. And fourth, don’t just focus on your latest job. The employer might like something you did in a previous job or charity where you donated time.3 One recent applicant traveled throughout Europe right after college graduation. Upon returning home, he was interviewed by two large insurance companies. The insurance company recruiters were interested in him because he showed the ability to travel overseas. The recruiters felt the ability to travel globally would be a valuable skill for their insurance companies since they had operations in different countries. 1.Why is a newspaper classified as a one-communication vehicle compared to a two-way process, such as Twitter or LinkedIn?2.Why would the human resources department of a company not like to use Twitter, Facebook, or LinkedIn?3.Why would human resources like to use Twitter, Facebook, or LinkedIn?4.Should college students have a Facebook, Twitter, or LinkedIn account?5. Review your own Facebook, Twitter, or LinkedIn account and indicate which of them should be modified before going on an interview.