Analyze how the social, technological, political, and cultural contexts of an advertisement influence its rhetoric.
Analyze how the social, technological, political, and cultural contexts of an advertisement influence its rhetoric.
May 21, 2020 Comments Off on Analyze how the social, technological, political, and cultural contexts of an advertisement influence its rhetoric. Uncategorized Assignment-helpContext analysis essay Assignment ObjectivesIn completing this assignment, students willAnalyze how the social, technological, political, and cultural contexts of an advertisement influence its rhetoric.Evaluate the audience for an advertisement or advertising campaign through a combined critical reading of its context and rhetorical features.Apply research skills specific to a specific advertisement or advertising campaign.Assignment DescriptionWrite an essay of 750-950 words (roughly 3-4 pages) in which you use one or more advertisements to explore the connection between an advertisement and its specific rhetorical context. You will select between one and three advertisements from a single campaign, treating it/them as products of a specific social, political, cultural, and/or ideological context. Focus in particular on the relationship between the specific context under investigation, and how your ad(s) sought to conform to the expectations and constraints of its intended audience. This requires that you:Describe the historical context. You will need to do research to support your historical framing.Identify the organization responsible for the ad campaign, and provide some basic background information about them.Identify the target audience (in Tag’s terminology, “The Who” (23) for the ad) and describe how their beliefs, attitudes, and values were likely shaped by their particular relation to the contexts you have identified.Analyze how your organization sought to conform to their historical situation (in Tag’s terminology, “The What”). How did they adapt, or fail to adapt, to the relevant contexts you identify?Explain in general terms what advertisers faced with similar contextual demands today can learn from your case study.


