Select one of the articles topics below for your paper to analyze and examine strategies for effective intercultural communication and identify the barriers that block it, citing a concrete examples of where real companies have faced and dealt with these challenges to support your analysis.

Select one of the articles topics below for your paper to analyze and examine strategies for effective intercultural communication and identify the barriers that block it, citing a concrete examples of where real companies have faced and dealt with these challenges to support your analysis. Paper Topics A business magazine asks you to write an article about the importance of multicultural competency when doing business in today´s world. Write the article, addressing two specific insights requested; Why multicultural competency is a key skill for business in the 21st century. Illustrate your case with cross cultural issues encountered by companies when expanding into foreign markets. A Spanish hotel chain is planning to open a luxurious hotel in Madrid to attract tourists from China, India or the Arab countries. Select a market, and give your insights and recommendations to ensure a successful launch, highlighting why multicultural competency is so relevant when doing business in a global world. Why multicultural competency is so important today in order to succeed as a truly global business; illustrate it with an example of your choice.