Outline and Speechhttps://www.harvesters.orgThe goal of persuasion is to have the audience adopt the views, attitudes or beliefs of the speaker and ultimately respond with action.

Outline and Speechhttps://www.harvesters.orgThe goal of persuasion is to have the audience adopt the views, attitudes or beliefs of the speaker and ultimately respond with action. In order to achieve this goal, the speaker must know what will motivate the audience.