Explain howPrince Sports, Inc. will help the owners to make better decisions regarding meeting the needs of this target market.
This case will be done in an online discussion with other students. See the Discussion Instructions for general information. Read the Prince Sports, Inc. case study in your textbook. This case is located at the end of Chapter 9 (pp. 239-242).Watch this video: http://canmedia.mheducation.ca/college/olcsupport/crane/10ce/videos/VidPlayer.php?vid=Prince (Links to an external site.)Answer the following questions in a discussion post to your group: 1. EXPLAIN how you would go through each stage of the consumer decision process when deciding which Prince tennis racket to buy for the first time. DISCUSS each stage separately.2. In order to increase the number of college-aged customers, Prince has asked you to develop a survey that would be given to students at Lethbridge College. The participants would receive a $20 coupon for use on Prince products when they complete the survey. Create SIX questions that would be included in a survey to the students. The survey’s purpose is to determine how they can do a better job of gaining sales from this target market—college students. WRITE out your question just as it should appear on the finished survey, and then below the question EXPLAIN why it is an important question. Explain how it will help the owners to make better decisions regarding meeting the needs of this target market. Remember this is not a post-experience survey, but an attempt to determine how to get college students to their business.3. CONSIDER how you would administer your survey. What would you recommend? What would potential limitations be? How would you address reliability and validity? 4. Consider how Prince positions their product. WRITE an appealing positioning statement for recreational college students (see page 234). Use the rubric as a guide for completing this assignment.here is the link to the video:http://canmedia.mheducation.ca/college/olcsupport/crane/10ce/videos/VidPlayer.php?vid=Prince
