Write aresearch paper on Promoting starbucks internationally in Albania.

You must create promotional items that would be appropriate for introducing your company (starbucks) into a new country (Albania). Remember, you should assume that consumers in the country will not be familiar with your company and/or product. Your purpose is to effectively introduce your company/product (starbucks/coffee) in the new location. You must be aware of a number of different factors in doing so: 1. Are there language factors? (Promotions would have to be done in the appropriate language).2. Are there cultural factors to consider? If so, what? (literacy rate, population density, cultural taboos, etc.)3. Are there legal factors to consider? (Promotional materials are typically subject to legal limits/controls). 4. Currency issues. (Any pricing would have to be presented in the appropriate legal currency. Prices should be realistic so exchange rates should be taken into consideration.)5. Choice of media to be used, and why.