How does the company position itself in the market?

1.Return to Figure 1-3, the overall model of Consumer Behavior. 2.Evaluate a company marketing strategy through this consumer behavior model.oHow does the company speak to each of the following influences below in terms of the target markets? (market segmentation)oHow does the company position itself in the market? (product/brand position: A product position is the way the consumer thinks of a given product/brand relative to competing products/brands.)oIdentify how the marketing segmentation and product/brand position lend themselves to the marketing mix (product, price, place/distribution, promotion). Again refer to each of the influences from the consumer behavior model below to explain your answers.Influences of the Consumer Behavior Model (see PowerPoint for graphic of model)•External influences: How does the company address these external influences of their target market in their marketing strategy?oCulture, subculture, valuesoDemographics, income and social classoReference groups and householdsoMarketing Activities•Internal influences: What about the company’s marketing strategy addresses the following influences?oNeeds, motives, emotionsoPerception and memoryoPersonality and lifestyleoAttitudes•Situational influences: Does the marketing strategy use or ignore the following influences?oPhysical, time, social, task, and antecedent•Decision process influences: How does the marketing strategy capitalize on any of the following influences?oProblem recognitionoInformation searchoAlternative evaluation and selectionoOutlet selectionoPurchaseoPostpurchase processes1.Cite (APA format) and incorporate 3 scholarly peer reviewed journal articles (assigned readings, articles from discussion posts, or from other peer reviewed journals). Connect the research to your evaluation of the company’s marketing strategy through the consumer behavior model.2.Reference page required. Include a reference page (APA format) with the sources selected.3.Abstract not required.4.Submit your assignment to this dropbox as a Word document.Please visit the Purdue Online Writing Lab (OWL) (Links to an external site.) for more information on APA Style documentation.RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeConsumer BehaviorIdentified 3 items in model2.0 pts3 items1.0 pts2 item0.0 pts1 item2.0 ptsThis criterion is linked to a Learning OutcomeFormattingWord count, number of pages1.0 pts5-6 pages of content, excluding title page and reference0.5 pts4 pages of content, excluding title and reference page0.0 pts3 or less pages of content, excluding title and reference page1.0 ptsThis criterion is linked to a Learning OutcomeGrammar, spelling, punctuation, word choice4.0 ptsOne error1.34 ptsTwo errors0.0 ptsThree errors4.0 ptsThis criterion is linked to a Learning OutcomePart IIDepth of analysis of items in model16.0 ptsFull Marks5.33 ptslimited1.78 ptslacking coherence16.0 ptsThis criterion is linked to a Learning OutcomePart IIjournal article selected from peer review academic journal3.0 ptsFull Marks0.0 ptsNo Marks3.0 ptsThis criterion is linked to a Learning OutcomePart IIexplanation, use, discussion of journal article10.0 ptsFull Marks0.0 ptsNo Marks10.0 ptsThis criterion is linked to a Learning OutcomePart IIIReference Page2.0 ptsFull Marks0.0 ptsNo Marks2.0 ptsTotal Points: 38.0