Define an event concept and set objectives based on the concept.

Half of this assignment has been already done. you need to complete the second part of the assignment. l attached the file “assignment example”. You have to follow the same structure in the actual paper “UNICEF Australia Half Marathon” which I have started. Also you have to prepare a presentation like in the example presentation. STRUCTURE OF THE POWERPOINT PRESENTATION• Put numbers on all your slides• USE LOTS of VISUALS! Visuals and Graphs sell the concept!• Is the text on a background that stands out? Black on white is always best. If you want tobe creative, make sure the text is readable.• DO NOT PUT A LOT OF TEXT ON THE SLIDES. Put up a visual or graphic and a fewkeywords and let the audience see it first, then talk. DO NOT READ from the slides. • Tell the story of the slide.• One concept per slide only.Below I provide the whole idea of this assignment:You have to design an event plan for a chosen sports event( I chose the event “UNICEF Australia Half Marathon”)The student needs to elaborate the following aspects of the event plan:Define an event concept and set objectives based on the concept.Write an Event Plan – Allocate roles, identify needs and allocate resources Use financial planning and scheduling tools.Market the even.tIdentify risk and select risk management strategies.Establish the activities an event manager should focus on after the event. The Proposal has:• a Table of Contents• The Brief (the introduction and the why of the event)- Develop a clear purpose (mission,vision and values) of the event. You should explain why the very existence of your sports events is justified. Explain how differentiated your event is from all other events. What is the value of this event to the Client? What outcomes can the Client hope for?• Who is the target of this event? (Consider all the important Stakeholders – not just the participants or spectators but also the Sponsors and any other important groups. How many attendees are expected?)• a Summary of the event along with the Theme and Motto: Is there are general theme? What kind of event will you plan? Why do you think this kind of event will be effective?• Scope of the work (what your paper will talk about, what it will NOT talk about)• Method of Investigation, (research conducted)• Event Brief content, (the main body):Consider the 6 dimensions of event planning. These dimensions will be adapted according to the type of events and the type of participants at your event:a. Anticipation: The materials used to announce, or invite should be designed in such a way that they are enticing and build excitement while establishing the appropriate expectations. How will you promote the event to your target? What are the channels you will use? What are the key messages? What kind of technology will you use? When Graduate Program Assessment Brief Academic Year 2019-2020- will the event take place? Is this the wish of the Client? Are there other factors thatinfluence or determine the timing of this event?b. Arrival: The event is to be designed to ensure that the arrival dynamics are safe,efficient and an integral part of the overall event. What kind of technology will you use?c. Atmosphere: Proposed locations and venues. Where will it take place? Why there?What are the alternatives? The event site or venue should be selected and developed with a keen eye for location, layout, and audience accessibility and comfort. What arrangements must you be aware of especially because of these locations? Are these locations accessible to the guests? What is the availability at each Venue? What arrangements will be made for transportation? What about security? What about Emergency Services?d. Who – are the relevant suppliers? Why will you need these suppliers?e. Appetite: The menus should be appealing and nutritious, and must address any physical,religious, or philosophical dietary preferences or restrictions.f. Activity: The purpose and goals of your event will shape the decisions aboutentertainment choices, meaningful diversions, and recreational options you offer at the event. What kind of technology will you use? What is the Run of the Event? What is the Script of this Event?g. Amenities: Amenities are the details incorporated into an event to provide the tangible expressions that extend the legacy of those memories and offer walk-away value. What kind of technology will you use?• Gantt Chart• Stages• Proposed Budget: Consider the launch of the sports events and its positioning againstother existing competitors. You will need to develop pricing policy for services, activities aswell as the costs of management, investment, etc.• What are the Risks? Clarify weak points and assess their impacts. Is there a Plan B?Consider the impact of the event itself regarding sustainability factors of water, waste,energy and the human environmental footprint.• Measurements of Success: What is the measure of success for this event? How will youmeasure your success? How will you promote it?• What management will take place after the Event: Marketing, Budget considerations,Sponsor Relations?• Description of your agency and your agency’s value proposition to the client. Your agencywill be determining, monitoring, developing and reporting on the event. What is your keypitch?• Visuals using graphs, pictures, etc. can literally help the client see what you can do. Use many visuals in the written proposal.• Because the event has a date, make sure you indicate that a signed contract must be received by a certain date in order for you to plan and execute the event.• Specify the deposit that is required and the date by which it must be received. You will need that money to lock in the venue and suppliers.