Create a marketing plan to introduce new product(s) and/or service(s).

Create a marketing plan to introduce new product(s) and/or service(s). You can choose a company that currently exists. For the product/service, you may develop your own original idea or take an existing product/service. Marketing Plan Outline:I.Title Page II.Table of ContentsIII.Executive Summarya.This is the last section written and should focus on presenting your main goals and recommendations. It should not be longer than 1 page.IV.Introduction a.Have a one paragraph introduction to your report in which you briefly explain your product and then provide an overview of the rest of your report. V.Company Analysisa.Mission Statement- General statement of product or service being sold, markets to which it is being sold (geographical, market segments), and major benefit being delivered to these markets b.SWOT Analysis- Internal strengths and weaknesses of your company; external opportunities and threats (have a 4-quadrant table showing this) c.Market Analysis- Indication of the needs and desires of the market; estimation of the market potential for your product or service – be specific with numbers. d.Competitor Analysis- Who are the major competitors, and what are their strengths and weaknesses?VI.Goals & Objectives- Have numbers! This is crucial! Projected sales, market share, costs, and profit for the first 5 years of business. You should be specific in your estimates and justify fully. Don’t just put down numbers – fully explain where you got these numbers or how you logically derived them. You should have a carefully developed spreadsheet and/or charts and graphs with realistic numbers. Fully take into account all costs and completely show how you derived those cost figures. •Examples of “vague” marketing goals (what NOT to do):•Satisfy customers•Be located in the right place•Make sure production meets demand•Examples of actionable (SMART) marketing goals (what TO DO):•Earn a 10% ROI by the second year of operations•Increase market share from 16% to 18% by the end of fiscal year 2009•Improve the firm’s reputation within the company by increasing local charity spending by 50% over the next three years.VII.Target Market – be specific in explaining the target market(s) to which your following market mix recommendations are designed to appeal VIII.Marketing Mix i.Product – explain the specifics about your product or service. Have a visual showing your product/service. ii.Promotion – explain in detail all the various promotion methods you will use– advertising (and what kind), sales promotion (such as coupons, contests), personal selling, publicity iii.Place/Distribution – provide specifics.iv.Price – explain the type of pricing strategy you will use (e.g., differential pricing, price skimming, penetration pricing, psychological pricing, promotional pricing) IX.Implementation & Concluding Remarks: by using all the information, summarize your product launch.