Write a concise paper about the marketing of health care services.

Marketing has become central to health care organizations, and communication between health care organizations and potential customers has become essential to survival. Write a concise paper about the marketing of health care services. Note that this refers to the use of marketing techniques to attract consumers, and not “social marketing” used to promote healthy behaviors. Issues addressed should include but not be limited to: -The history of health care services marketing.Healthcare consumers and factors that influence consumer behavior-Requirements for successful marketing of health care services -Marketing techniques and strategies currently used by health care organizations.