Evaluate Skyum-Nielson’s proposal to increase the social media staff within Maersk.

Step 1 Read the Case: ” Maersk Line Social Media–It’s Communications, Not Marketing.” Please provide your individual responses to the questions:Step 2 Evaluate Skyum-Nielson’s proposal to increase the social media staff within Maersk:1.Who are the target audience(s) served?2.How are the social media users of Maersk benefiting from the interactions?3.How does this impact Maersk from a branding perspective and in general?4.Is this advantageous in a B to B global business, as compared to the B to C business? 5.Should the budget of $250K be approved and why?