Describe the marketing strategy and tactics to be used.

Present the entirety of the project as a proposal in executive summary format.Your objective for this project was to select an existing, publicly traded[1] company, and one specific product or service within that company. The final Marketing Plan Project should be presented as if you were the marketing director or a marketing consultant for the company.Key questions/goals:● Where are their gaps or potential problems with their marketing?● What could the company do differently to make their marketing even better? What will it take to do it?● How would you persuade the company to commit time, money, and resources to your marketing proposal?Here’s an outline of the steps for your Marketing Plan Project:Select a publicly-traded company and one product or service they offer.Present the Current State: A brief background of the company’s marketing situation.Analyze the Current State, or situation with the organization’s marketing of the one product or service you selected.Refer to your textbook Appendix Sample Marketing Plan for ideas. i. Appendix 3: Marketing by the Numbers) and select at least one quantitative measure to use in your report.Present the Future State: A brief proposal for what, when, why, where, and how you plan to improve the marketing from current to future.Describe the marketing strategy and tactics to be used.Samples within your presentation are encouraged.What are the estimates of costs and benefits from your proposed project?Appendix 3: Marketing by the Numbers) and select at least one quantitative measure to use in your report.Present the entirety of your project as a proposal in executive summary format.