Why do corporations participate in membership deals?

Why do corporations participate in membership deals? What are somebenefits to corporations for participating in corporate membership deals?According to the Centers for Disease Control and Prevention, maintaining a healthy workforce can lowerdirect costs, such as insurance premiums and workers’ compensation claims, and positively affect manyindirect costs, such as absenteeism and worker productivity. Rather than making the significant financialinvestment required to develop their own exercise facilities on-site, many business opt to work withlocal health club facilities to negotiate group membership rates for employees.