Discuss type of industry, products/services, existingchannels, competition in the context of sales and customer service, and howorganizational vision and strategies have influenced their sales and customerservice management.
Select an organization, e.g., a corporation, company, firm or association (ideally, anorganization which you have some interest in joining) for in-depth analysis of their sales andcustomer service practices. Please do not use material you have written from a previouscourse – this will likely increase your similarity score, which could become a plagiarism issue,as discussed below.• The term paper should be at least 1,500 words with at least 3 scholarly references inaddition to your eText for a minimum of 4 total references. Please keep in mind that theword count requirements point out the minimum amount of effort that should be put intothe paper. Word count isn’t everything because quality of writing and research matters aswell, but it is an indication of the quantity of effort put into the assignment. Note that wordcount does not include title, abstract, or reference pages. Not following this requirementwill significantly impact the grade.• Use scholarly peer-reviewed references rather than websites. Scholarly references aregenerally more credible and make a more persuasive argument. Non-academic websites arenot typically recommended for academic writing. While most of the information generallyis correct, it is not always reliable because anyone can change the content, bias is oftenpresent, and it is not peer-reviewed. For example, it’s best not to use news websites,Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com,ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites.Articles in these types of websites are written by reporters or individuals who may or maynot be experts in the field, and consequently may have incorrect or biased information.Instead, it adds much more credibility to use the class eText, other related textbooks, andpeer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy,quality, and reliability. Be sure to use the university library to help you find these types ofscholarly references. The library has a setting in database searches that allow you to searchfor peer-reviewed articles only. 15MGT 2268 – Sales and Customer Service• It is acceptable to use a company website for research, say for example if you areresearching Apple, it’s ok to use www.apple.com to describe their mission, strategy,financials, etc. 1. IntroductionBackground and Context: Discuss type of industry, products/services, existingchannels, competition in the context of sales and customer service, and howorganizational vision and strategies have influenced their sales and customerservice management.2. Analysis of Personal Selling & Sales Management Approach3. Analysis of Customer Service & Customer Turn offs3.1 Analysis of Organizational Systems, Policies &Culture3.2 Analysis of Individual Actions4. Analysis of the Use of Data and Technology for Sales & Customer Service5. Recommendations 16MGT 2268 – Sales and Customer Service6. Conclusion7. References
