Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization.

Select an organization (or make one up). State the name of the organization or make up a name. Answer the following questions based on that organization. Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful for the organization. Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?