Imagine yourself as part of the leadership of Pegas. What advice would you give its CEO, Andrei Botescu, on the further development of its international footprint?
1. Imagine yourself as part of the leadership of Pegas. What advice would you give its CEO, Andrei Botescu, on the further development of its international footprint? How could Pegas become an international well-known bicycle producer across Europe, through a location and marketing strategy?2. What support may Pegas try to obtain from the EU?3. If an opportunity-based internationalization strategy is followed by Pegas in Europe, rather than the linear, Uppsala model, based on learning and increasing commitment, what opportunities the European market may Pegas pursue in the following years? How should Pegas create growth opportunities with the market (i.e., various market actors, institutional or communities)?
