Identify the product(s) and distribution systems.

The Key Assignment for this term is to prepare a case study analysis that focuses on the effects of business decisions and leadership with respect to business performance in the U.S. markets as well as potential expansion and growth in global markets.Preparing a Situational Analysis of the Selected Case Study CompanyContinue the case study of your selected company. Write a paper and address the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):Describe the customers (current and potential).Identify the product(s) and distribution systems.Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.Analyze the competitive advantages.Prepare a list of 3–5 opportunities for improvement using the SWOT process.Use 5–8 additional sources.