Describe and discuss how this article related to various key concepts of marketing and the implications for marketing practicionners

You are required to locate a peer-reviewed journal article that addresses a related marketing issue. It can be about marketing mix issue and do the following-A brief summary of the keypoints of the article-Describe and discuss how this article related to various key concepts of marketing and the implications for marketing practicionners-Your personal reaction and several detailed recommendations to the article based upon the marketing perspective. Write if as you were a marketing consultant or employee and were giving this recommendation to your client or manager. Make sure to back up your recommendations with evidence, remember to cite your references properly.