Conduct a competitor analysis for your chosen furniture retailer to outline how your chosen retailer can provide value-added services online to better serve customers and compete against other furniture retailers in the online market.

While online has consolidated in the furniture market over the past decade, consumers remain largely reluctant in making big-ticket purchases online, citing the necessity of physical stores in making a major financial commitment. However, tides could be changing with particularly younger consumers increasingly making big-ticket purchases online. You are a marketing consultant for online-only furniture specialists that do not own physical stores. Your tasks are to,•Conduct a competitor analysis for your chosen furniture retailer to outline how your chosen retailer can provide value-added services online to better serve customers and compete against other furniture retailers in the online market (guide 1000 words). •Focusing on one or two aspects of 7Ps (product, price, place, promotion, people, process and physical evidence), make recommendations to your chosen furniture retailer to improve its current 7Ps strategies (guide 1000 words). You are required to use journal articles from LOCATE to support your analysis and discussion in the report.Source: Mintel, 2018. Furniture Retailing – UK – July 2018. http://academic.mintel.com/display/859313/ [Accessed 18 June 2019] Furthermore use journal article source to approach the aspects its required to answer the coursework task.