How would you S-T-P this program to the American people?

In 2009, US Government developed C.A.R.S. (Car Allowance Rebate System) or “Cash 4 Clunkers” with $1 Billion appropriated for the program. First, Americans were asked to trade in their clunkers. Then, if consumer buys a new car that gets better mileage (at least 10 MPG), government would issue a $4,500 rebate.Conduct research to learn more about the US economic situation in 2009. Use persuasion to convince Pres. Obama to approve this program. (You are the VP Marketing for the Obama Administration). How would you S-T-P this program to the American people? What was the steak and sizzle? (product vs. market definition). What were the collateral benefits? (think LEI and always ask: WHY should the government offer this program?)For full credit, make sure your summary is complete, thoughtful, and substantive. Consider using research statistics, cite examples, and justify your points.