What changes are occurring in the market where we operate?

Onto the “mission statement” of the firm, which could be a for-profit, not-for-profit, governmental, educational, etc. In short, the mission statement states:• Who we are?• What we do?• Where we are now?• And, (hopefully), where we are going!But, a long-term course of action is really the “vision” of where we want to be. The mission is current; the vision is the future! How do you get from a “mission” to a “vision?” What changes are occurring in the market where we operate? What new (or different) customer needs should we satisfy? Do we “create” a need? What new (different) buyer segments should we be concentrating on? How do you communicate the “strategic vision”? How do you let employees know that they are, for example, “building a cathedral,” instead of just “laying stones”??? Is the “mission statement” motivational?? Is the “vision statement” more motivational??For this “thread,” do a little research on the Internet (e.g., Google, Yahoo, etc.) and find the “mission statements” of some companies. Note the ones which are good — and the ones which are lousy. Why were the good ones good? And, why were the bad ones lousy???